It’s almost, ironic how it seems so much easier to find music today than in the 90’s but i buy and enjoy way less music than i ever did and i think it’s hugely down to fact it feels as though it’s constantly rammed down my throat.
The music landscape today, at times, often reminds more in keeping with the sugary part of the 80’s commercial pop scene, than any underground 90’s electronic scene.
For me a huge part of the appeal was and still is, finding and experience something alternative to what is easily accessible. It is raw, more genuine, and more often than not, it’s refreshingly individual, even within genres that seemingly worked in some kind of hidden agreement of sound, bpm etc although perhaps this is the early signs of being more accessible.
DJ mag, Mixmag and similar all seemed enjoyed by and targeted towards the commercial end of things, despite claiming an underground magazine.
The Wire, has always been a bit of a strong voice in shaping dialog around electronic music, and i gotta say most people i spoke to around the 90’s really felt frustrated by The Wire. I wonder if it’s based on the assumption it seemingly comes from a sense of wealth, prestige, privilege etc and the underground world talks a very different language. Of course it covers a great deal other stuff, but I mention this by comparison to the cheaply printed zine, is already living in the dirt. I could buy The Wire in Martins or Smiths…seems something off there.
Anyway, I’m not wanting to piss on The Wire, it is what it is, just basically in agreement and interest with comments around understanding the landscape as it seems now, to what it represented in a previous era I’m familiar with, and what we have arguably been thrown into at such speed, we are looking back, wondering what we missed and can use to shape something in a near future.
I think @heretical_audio says it well, calling out the money part. It’s easy to just look past this as it’s in almost f**king everything, but we shouldn’t as it’s a huge, if not the main reason stuff is as it seems. I mean the Tesco delivery guy told me he wanted to be a Dj a few days ago, and that’s probably the 5th time i have heard something like that from a Tesco worker, that certainly didn’t happen in the 90’s. It was more like “holly shit!!! You listen to Aphex??? No way!!! That’s crazy!!! What are the chances!!! You listen to Autechre?” “Who are they?”