Some things just look fcking cool.
When was the last time you checked the quality of the stitching on those jeans after your heart was swooned away imagining yourself wearing them and looking cool? (before trying them threads on)? Nothing will every change, desire is pretty much us.
every week our thirst for newness is fired up by the warm avalanche that only X can serve. another sleek device. another beautiful gizmo that’ll be even more productive catching dust, before comfortably nestling in the ever-expanding box of not so-new-forgotten thrills that aren’t even now worthy to catch retro dust. Oh, how I lusted after you…we got together and then…something sexier just came along.
it’s not the sounds we always crave. it’s the fcking object. it used to be the pretentious marketing, everything lowercase, spacious, elegant lettering…ho, oh!
But there’s some examples/trends that I think are worthy of some consideration;
How TE boosted the price of the OG-1 by almost a 1/3 after its sabbatical, encouraged by the raging s/h market value.
See the attraction/social media instagram/is the fuji100v overpriced? click pimps…
Design cool is the primary factor of desire? Who wants an ugly looking synth that sounds amazing? Or visa versa.
The Polyend Play ticks all the right boxes and more. Youtube elegant, ya look like a pro when flicking random buttons (Ala op-z fx button mashers)…and it’s priced just out of reach to make it even more desirable. 16 bit mono. no line-in. dodgy midi. £700.
Now, when compared to the op-z the Play certainly is good value. But the op-z is also the same price as a PS5, and a PS5 controller is a damn decent bit of durable kit. Have you ever had your pad pop buttons, random trig…warp? No? Can you imagine the (rightly so) backlash?
and I don’t think anything is coming close to the Polyend Play (and my desire for wanting one).
it’s sleek, modern, brushed-metal, tactile masterclass. The randomness functionality makes it perfect for the button mashing YouTube who’s flaked countlessly cool vids with their warped op-z.
I think the scales are loaded in favour of design. Or certainly that’s the pull. But no-one will buy Noel Gallagher’s new (crappiy-named) album because of its horrendously shite cover. Maybe that’s a daft example.
Some things just come almost perfect. Screamadelica / Loveless / Astral Weeks.
Some things come wonky but look beautiful.
Sometimes what we want is something that looks beautiful, yet once we own it it’ll be as used as the other dustcatching fadish relics that weigh down the lonely shelf…or end up in some 50 year old YouTubers toy shelf collection (seriously, why the fck are these, usually intelligent men, always men, not be embarrassed by being surrounded by having wee plastic dolls?)
okies…too much wine,