Help me get the most out of overbridge

I feel like I am not getting full advantage of overbridge. I find myself using the master tracks because they are louder, and they get the effects from the unit.

I know i’ve seen people talk about using the effects on a separate track and not using the master. can someone maybe walk through that process? And what do you do to get more volume out of the individual tracks? If it is a quiet piece of percusion its usually a very small audio mark on my DAW

I am also curious when people are mixing on the Digi what volume do you uses? the main track level, the sample level, or the amplitude volume?

I am using ableton live 9.1