Someone didn’t grow up in the age when you had to personally hand your music to people on a tape or CD. The internet and social media are fantastic promotional tools, a luxury I didn’t have when I started, and nothing about it REQUIRES you to do anything but just be yourself and do your thing. Obviously there are pitfalls and nothing is perfect or unproblematic, but how you approach it is pretty key.
Social media is what you make of it. If you hate it, then honestly, get off of it. If you enjoy posting music and checking out what others are doing and building a following and community, then it can be fun.
But what you get out of it depends on what you put into it, and you come off as exceedingly negative right from the start.
“I’ve signed up and posted two things and now I feel fucking sick because I’m going to have to go round social media following and liking people in the vain hope that they might follow and like me back and in turn might buy some of my fucking music, which I won’t be making as much of because I’ll be throwing all my spare time peering into the friend-smeared abyss of public self-harm that calls itself Instagram trying to get people I hate to like the me that I’m pretending to be.”
So, don’t follow people you hate? This is the weirdest view on social media I have seen. Don’t follow people to get them to buy your music. Follow people you find interesting. Do your thing. You don’t have to pretend to be anything. I have met a lot of cool people who were just randomly looking through tags and found my music. Or even people who were looking through #cat tags and found my Instagram.
You can have some fun, show your music but also have a laugh, post funny things, pretty things, other interests you might have, and you might meet someone else who likes a different shared interest who then hears your music and likes it. My Insta is techno, synths, skateboards, cats, pics with friends, things I see on my walks, whatever. It’s just life and I try to have fun with it. But it’s all me. There’s no “pretend” there.
But honestly, if you come at it with the attitude you are showing in your original post, you will just hate it all and never have any fun with it and you should probably just not do it. Stick with the day job if that’s how you view people who might dig your music.
There are shitty people everywhere and social media is not a perfect medium by far, but if you hate it, don’t bother. Promotion has always been a factor in selling anything, whether it’s art or groceries. Find the promo method you can stomach and maybe ditch the super negatronic energy you’re putting off.